Jesse Burkunk
@jburkunk
Strategist in media and culture, a kind of chef, collector of adventurous music and good recipes. Plays music machines and cycles long distances for fun.
Jesse Burkunk
instagram.com
As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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Generic ambition will give you anxiety. Specific ambition will give you direction.
Anu Atluru • Writing Wrapped
Manifesto for a Humane Web
humanewebmanifesto.com