Jesse Burkunk
@jburkunk
Strategist in media and culture, a kind of chef, collector of adventurous music and good recipes. Plays music machines and cycles long distances for fun.
Jesse Burkunk
instagram.com
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
- Counter-intuitive —
What to Write About
As J. Jennifer Matthews puts it, in her book Radically Condensed Instructions for Being Just as You Are, “we cannot get anything out of life. There is no outside where we could take this thing to. There is no little pocket situated outside of life” to which you could take “life’s provisions and squirrel them away.” Spending your days trying to get ... See more
Where good taste is demure, bad taste is bawdy. Where good taste is minimalist, bad taste is maximalist. Where good taste whispers, bad taste screams: “Look! React! Feel!”
time • Welcome to the Era of Unapologetic Bad Taste
Lacto-fermentation is much more than a dietary contribution, it is a physical awareness of the life which crosses us and it is also a way: that of food.
Tenzo note #2: the habitat of billions of beings
Instead of just being a destination for reading content, like Medium or Wikipedia, the cohort of knowledge-sharing startups are focused on helping people create and organize information, but also tap into crowdsourced knowledge that's then shared and published.
Biz Carson • GitHub but for docs: Meet the startups changing how we share what we know
Albert Einstein said, "It's not that I'm so smart; it's just that I stay with problems longer."
It's a good reminder that the most successful people in any field play the long game.
