Side-by-side Ads - The Creative Marketer
thecreativemarketer.net
Saved by Marlene
Side-by-side Ads - The Creative Marketer

Saved by Marlene
He used a seven-step formula to outline his copy. This formula is now called “Bob Stone’s Gem.” It’s simple: Benefit: begin with your strongest benefit. Expansion: expand on your strongest benefit. Positive: explain what the prospect will get. Proof: prove the value with past experience. Negative: explain the consequences of inaction. Summary: sum
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