There is a long-standing, widespread belief that attention carries value. In English, attention is something that we “pay.” In Spanish, it is “lent.” The Swiss literary scholar Yves Citton, whose study of the digital age, “The Ecology of Attention,” argues against reducing attention to economic terms, suggested to me that it was traditionally consi... See more

Subtle shifts in language can sometimes have surprising consequences. The language of attention seems particularly loaded with economic and value-oriented metaphors, such as when we speak of paying attention or imagine our attention as a scarce resource we must either waste or horde. However, to my ears, the related language of attending to the wor... See more

To speak about attention as a resource is to grant and even encourage its commodification. If attention is scarce, then a competitive attention economy flows inevitably from it. In other words, to think of attention as a resource is already to invite the possibility that it may be extracted. Perhaps this seems like the natural way of thinking about... See more

Are.na was born out of this desire to create a platform that helped you find people through information, and vice versa. That’s essentially the thing that Are.na does, plus enabling you to learn more about yourself through the information you collect.

We might be predisposed to think of attention as a laborious effort of the will. But I don’t think this is quite right. Our attention can, for example, be solicited by what is beautiful or compelling in such a way that we will find it a pleasure to give and sorrow to withdraw. As Simone Weil has put it, “Attention is bound up with desire. Not with ... See more