Specifically, what these new formats could look like is difficult to assess, given the nature of the creative process. However, many executives said such a shift is possible, based on past experiences. “We will see a wave of new formats with AI, in the same way that nonlinear editing innovations gave rise to a wave of talent and reality shows,”... See more

The buzzy concerns around AI in Hollywood will be grounded by the reality of what audiences increasingly crave: craft, meaning, and shared experiences . The industry will start to realize that there is a stark difference between “content creators” (those willing to trade control for speed) using AI to make ads and social media content, and artists... See more

The merging of personalisation and generation represents the ultimate optimisation for media production. Everybody satisfied, all of the time.

But such a simplistic optimisation overlooks the broader implications – those that differentiate entertainment from culture. They inspire a cascade of questions, such as how is human culture changed if we

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