Hooks are over-rated. Frames are under-rated.
Hooks are about the words you write. Frames are about how you're going to make the idea relevant.
Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj."
New frame: "How Hasan Minhaj's approach to… Show more
Focus on Joaquin.
Pull focus to window.
Gaga draws perfect smile.
Pull focus back to Joaquin.
Joaquin moves head.
Joaquin smiles perfectly.
You are in the hands of fucking professionals.
-Hola, guapa, ¿cómo estás?
-Muy bien, ya en la camita.
-Uhmmm ¿y qué llevas puesto?
-Pues la férula de descarga , el retenedor del juanete, la faja lumbar y una mascarilla de aloe.
…