attention management

In an age of distraction, nothing can feel more luxurious than paying attention.

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing wh... See more

The architecture of digital platforms encourage us to consume information because it’s in front of us, not because it’s relevant. On Twitter, nothing has to be remembered, studied, applied, or reflected on. It’s an environment that promotes distracted thinking and superficial learning.

When you choose whom to follow on Twitter, you’re choosing what types of mindsets and aesthetics to expose yourself to on a regular basis. You’re choosing what types of conversations to have. You’re choosing to be reminded regularly of certain things, and not of others. This is a kind of Programmable attention.

In our present technological era, humans have also needed a new framework to avoid drowning in the daily firehose of entertainment, media, and information. Given this setting of increasing complexity, it becomes more appealing to use an associative concept like “vibes” as a simplifying framework for understanding or self-expression. If we can’t mak... See more