Elena

For starters, the value of creative work will shift from outcomes to process and ingenuity. The original idea, the judgment, the innovations in process, and the story become more important than ever. As any art collector knows, in a fine art gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the ar

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The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.

Like the artist, the business professional or founder must develop the capacity to see what others have missed—to recognize patterns and possibilities invisible to those trapped in conventional thinking. While we praise businesses as competitive when they capture market share, we might better describe them as artful when they've mastered value crea

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Aesthetics is the domain in which we pay attention to attention. Art matters. Taste matters. They are, in the dawn of the AI era, more crucial than ever for understanding and shaping the world. What is this new thing? This play that writes itself? This hallucinating hallucination? This science fiction made real? What do we want from it? And how wil... See more