it's the context, stupid

"It's not what a movie is about, it's how it is about it." - Roger Ebert applies to every creative project

The best emphasis should be on "finding," not searching. The need is for filters of a more refined, catered kind.

Hooks are over-rated. Frames are under-rated. Hooks are about the words you write. Frames are about how you're going to make the idea relevant. Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj." New frame: "How Hasan Minhaj's approach to… Show more