it's the context, stupid
Hooks are over-rated. Frames are under-rated. Hooks are about the words you write. Frames are about how you're going to make the idea relevant. Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj." New frame: "How Hasan Minhaj's approach to… https://t.co/fIRMh7FEx3
The best emphasis should be on "finding," not searching. The need is for filters of a more refined, catered kind.
Adam Oram • Shirky: Problem is filter failure, not info overload
"It's not what a movie is about, it's how it is about it." - Roger Ebert
applies to every creative project
Web 2.0 Expo NY: Clay Shirky (shirky.com) It's Not Information Overload. It's Filter Failure.
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