☙ craft ❧
“I always say ‘beginnings are easy, endings are hard’. Beginnings get easier and easier [because] there's so much technological assistance [and] so many ways of getting something started like rhythm machines and chord pattern makers.
There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's noth... See more
There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's noth... See more
Elena added 3d
Elena added 3mo
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Elena added 5mo
Elena added 7mo
Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can. It is beyond ego, vanity, self-glorification, and need for approval.
Rick Rubin • The Creative Act: A Way of Being
Elena added 8mo
“But I don’t have time!”, is what I often hear. Or, even worse, “it doesn’t matter, just ship it!”. But it does matter. Because your career, and even your business, is not a single sprint. It’s an intellectual iron man repeated until you’re in the ground. Whatever time you take to refine your technique now will be paid back to you for the next 20-4... See more
Commit to competence in this coming year
Elena added 8mo
Craft doesn't require innovation or a big show, but the curiosity to consistently study your materials and practice your techniques. It's knowing that big moments are made of tiny ones. That every second counts. For a chef, it might be peeling the mushroom skin even if clients will barely notice. For a designer, it might be organizing files even if... See more
Craft
Elena added 8mo
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