The Good Marketing
Practically speaking, a brand universe strategy allows:
- Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
- Deeper, imaginative storytelling: Br
Nikita Walia • this is your brand with a universe
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
37signals
37signals.com
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Aneesh Raman • Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever
“As brands seek to become more multiplayer, they intentionally create centers of gravity for attention and adherence. The mistake that brand marketers often make is limiting these centers of gravity to particular products, services, or offerings.”
– Phillip Jackson, Co-Founder, Future Commerce
– Phillip Jackson, Co-Founder, Future Commerce
