The Good Marketing

brainstorming creative ideas

world building - super format - disney content and IP flywheel
Our relationship with a culture shouldn't look like a scientist peering through a microscope.
If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?
Further, if... See more
If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?
Further, if... See more
Nick Susi • Culture Is the Client

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Maria Flynn • Opinion | The A.I. Economy Will Make Jobs More Human - The New York Times
