The Good Marketing
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neat brief
This Is Marketing - by Seth Godin | Derek Sivers
sive.rs
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“As brands seek to become more multiplayer, they intentionally create centers of gravity for attention and adherence. The mistake that brand marketers often make is limiting these centers of gravity to particular products, services, or offerings.”
– Phillip Jackson, Co-Founder, Future Commerce
– Phillip Jackson, Co-Founder, Future Commerce
Nikita Walia • this is your brand with a universe
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Non-Coercive Marketing: A Manifesto
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
Youri Cviklinski added 2d
37signals
37signals.com
Youri Cviklinski added 2mo