The Good Marketing
brainstorming creative ideas
Protein
protein.xyzgreat insights for brand, marketing, creativity

Test/Fail & Learn early in projects
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
This Is Marketing - by Seth Godin | Derek Sivers
sive.rsThere’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
