The 14 New Rules of Brand Strategy

Brand Thinking and Other Noble Pursuits

Rob Walker

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New rules of brand marketing

Ana Andjelicandjelicaaa.substack.com
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The 2025 State of Brand

The 2025 State of Brand explores evolving brand strategies amid technological advancements, emphasizing authenticity, human connection, durability, and optimism to foster consumer trust and engagement in a rapidly changing landscape.

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Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Maria Ross

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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