The 14 New Rules of Brand Strategy
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The 14 New Rules of Brand Strategy
Second, the consumer-centric growth strategy ensures that a brand grows through creating new buyer value and not through imitating competition. New buyer value makes competition irrelevant.
Ana Andjelic • Differentiation in the Sea of Sameness 👑
In the world of branding, consistency is king. From all studies made on branding, it is important to remember that being consistent -however misguided- is preferable to being perceived as inconsistent.
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Put simply, a brand gains a competitive advantage through its ability to construct powerful emotional bonds with its consumers. I believe this connection can be consistently achieved by cultivating a strong creative culture.
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
