Youri Cviklinski
@youri
just a monkey with a plan
Youri Cviklinski
@youri
just a monkey with a plan
great blog on advertising, copywriting, culture
smart way to sell yourself. cv
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”