Youri Cviklinski
@youri
just a monkey with a plan
Youri Cviklinski
@youri
just a monkey with a plan
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.