Youri Cviklinski

Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across channel... See more

What Is a Premortem Analysis?

Premortem Analysis is based on the familiar concept of a post-mortem, or autopsy. During an autopsy, a pathologist examines a body to determine the cause of death. When a Premortem Analysis is conducted, nobody has died. At least not yet. The goal is to contemplate the reasons for potential failure before it happens. T... See more

Via negativa: In theology and philosophy, the focus on what something is not, an indirect definition. In action, it is a recipe for what to avoid, what not to do—subtraction, not addition, say, in medicine.

The benefits of many modern technologies today are illusory, and undermine people's self-sufficiency, freedom, and dignity.