Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
Matt Waksmancreative.salon
Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See more(100) The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month The Personalization Wave, A Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas Of The Month
Scott Belskyimplications.comFirst, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel wh... See more