Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
Matt Waksmancreative.salon
Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
Joe Maceda added
If we’re going to talk about ‘the future of strategy’ then we are going to have to talk about how relegating strategy to the supply of disposable ‘insights’ and ‘propositions’ for other people’s creative processes is to fundamentally misunderstand the nature of strategy.
‘Strategy is the very human act of imagination’
sari added
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See more“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
Sarah Wong and added
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Keely Adler added
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
We need to talk about strategy | WARC | The Feed
warc.com“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
Keely Adler added
Who thinks about the future today?
Brands after their own self-interests. Agencies after their own self-interests (or, if we’re lucky, after their clients’ interests). Employees in trendy offices surrounded by like-minded co-workers and like-minded networks, courting cookie-cutter clients with cookie-cutter visions of tomorrow.
At least, that’s who... See more
Brands after their own self-interests. Agencies after their own self-interests (or, if we’re lucky, after their clients’ interests). Employees in trendy offices surrounded by like-minded co-workers and like-minded networks, courting cookie-cutter clients with cookie-cutter visions of tomorrow.
At least, that’s who... See more
Fancy • Multiplayer Futures
Keely Adler added