Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
Matt Waksmancreative.salon
Why the future of Planning is Opera, Only Fans, God, and Low Traffic Neighbourhoods
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
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