Brands after their own self-interests. Agencies after their own self-interests (or, if we’re lucky, after their clients’ interests). Employees in trendy offices surrounded by like-minded co-workers and like-minded networks, courting cookie-cutter clients with cookie-cutter visions of tomorrow.
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more