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Non-Coercive Marketing: A Primer
The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
Rob Hardy • Non-Coercive Marketing: A Primer
Non-coercive marketing is about creating customers who are both happy and empowered. […] An empowered customer is someone whose choice to transact comes not from insecurity, but from self trust. In other words, it's a ‘fuck yes’ decision for them, made from a place of wholeness.”
Pleasure Activism
Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing recognizes that the vast majority of people who enter your world are not currently ready to transact with you from a trusting, empowered place. As such, it optimizes for long-term relationships and friendships. It's about building a world that people want to inhabit, and travel deeper into, over the long term. It's about bein
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