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Non-Coercive Marketing: A Primer
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
Rob Hardy • Non-Coercive Marketing: A Primer
But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more
đź’ˇ How do you run a sustainable business?
Traditional marketing is playing with the pain that comes with being an imperfect human and uses that (“let’s solve our customers’ pain points” )to strip people of their agency, and their ability to make meaningful, well-considered decisions for themselves.