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Non-Coercive Marketing: A Primer
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
Rob Hardy • Non-Coercive Marketing: A Primer
But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your lif
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