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Non-Coercive Marketing: A Manifesto
Trust is an inherently vulnerable act, because it's about assuming the best from other people, and acting accordingly, even though we can never have enough information about anyone or their motives to feel fully safe. If there wasn't real potential for getting hurt, trust wouldn't be required. It's a leap of faith that allows this entire... See more
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
That means telling the truth about who you are, where you come from, where you are in your journey, and what matters to you. If you’re not an expert, say so. If your beliefs differ from others in your space, say so. It means telling the truth about the products and services you’ve created, how they work, and why you made them. And it means being... See more
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
We strive to see the inherent enoughness of everyone, and speak directly to that part. That's at the core of how we enable empowered decisions—by speaking to people as if they are already enough , and giving them the time and space to start trusting that it's true.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
- Optimize for aligned, empowered customers
- Surrender control, and embrace emergence
- Cede authority
- Treat people as ends, not means
- Enough is enough
- Play long games
- Tell the truth, even when it's scary
- Create invitations, not ultimatums
- Trust fully and unconditionally
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing starts from the assumption that you, as the business owner and/or marketer, are already enough. It acknowledges that while growing businesses can be fun, challenging, and meaningful, it's not a requirement for wholeness or self-esteem. Oftentimes the most courageous, life-affirming choice you can make is to break free from
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
That means telling the truth about who you are, where you come from, where you are in your journey, and what matters to you. If you’re not an expert, say so. If your beliefs differ from others in your space, say so. It means telling the truth about the products and services you’ve created, how they work, and why you made them. And it means being
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Play long games
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
In non-coercive marketing, we treat everyone who enters our world as an end unto themselves, even if they don't, and never will, transact with us. In other words, it's about recognizing that everyone is a unique individual with inherent uniqueness, agency, and worth, and then acting accordingly.