Atmos Black
@atmos
Atmos Black
@atmos
“There is nothing so useless as doing efficiently that which should not be done at all.”
Uncertainty is the experience of not knowing. The unknown is neither good nor bad. It has no inherent qualities because it doesn’t exist. And when it comes into existence through human consciousness, it will mean whatever you think it does.
Peter Drucker famously remarked that ‘culture eats strategy for breakfast’. So what exactly is the culture of a company, a community or a society? Culture is the expression of a group's level of consciousness; their collective clarity of understanding. And the thoughts, words, actions and artefacts that make sense from that level of understanding.
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Culture beats strategy—so much that culture is strategy.