Atmos Black

We are constantly receiving incoming energy in the form of electromagnetic frequencies, information both perceivable to our senses (i.e. visual light, sound), and not perceivable to our senses (i.e. the electromagnetic frequency waves emitted by cell phones, radio signals, power lines, etc.). The specific electromagnetic frequency will carry

... See more

Lingering in minds requires a new sort of Madison Avenue alchemy—compressing high-voltage ideas into phrases so charged that they sear into neural pathways.

Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples,

... See more