Saved by Kavit
Non-Coercive Marketing: A Primer
Non-coercive marketing starts from the assumption that you, as the business owner and/or marketer, are already enough. It acknowledges that while growing businesses can be fun, challenging, and meaningful, it's not a requirement for wholeness or self-esteem. Oftentimes the most courageous, life-affirming choice you can make is to break free from mi
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Every marketing decision you make can be more trusting or less trusting. It can be more coercive or less. And therein lies the key to beginning to shift towards non-coercive marketing, if you feel called to explore this path with me.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
for people who've never felt at home with traditional marketing, and who are tired of trying to force themselves to fit inside that mold. It's for people who are brave enough to venture out into the frontier, try things that might not work, and iterate towards a way of doing business that enriches our lives, our customers' lives, and that leaves th... See more
Rob Hardy • Non-Coercive Marketing: A Primer
Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.
It's about working out who you really want to serve and then asking how you can best serve them, way bef
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Principles: Optimize for happy, empowered customersSurrender control, and embrace emergenceCede authorityTreat people as ends, not meansEnough is enoughPlay long gamesTell the truth, even when it's scaryCreate invitations, not ultimatumsTrust fully and unconditionally
Rob Hardy • Non-Coercive Marketing: A Primer
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
... See more