This is Marketing: You Can’t Be Seen Until You Learn To See
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Tribes: We Need You to Lead Us by Seth Godin All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the most on point.) Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Ma
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A Marketing Reading List (in no particular order) There are a thousand books I’d love for you to read, but I’ve tried to highlight books that are primarily focused around marketing, particularly around the kind of marketing we’ve been discussing in this book. Crossing the Chasm by Geoff Moore The Long Tail: Why the Future of Business Is Selling Les
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How to know if you have a marketing problem You aren’t busy enough. Your ideas aren’t spreading. The community around you isn’t what it could be. The people you care about aren’t achieving everything they hoped. Your politician needs more votes, your work isn’t fulfilling, your customers are frustrated … If you see a way to make things better, you
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Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Ever since Josiah Wedgwood invented marketing a few centuries ago, it has been used to increase productivity and wealth.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Story of self. Story of us. Story of now.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
It is never the case that people will tell their friends because you want them to, or because you ask them to, or because you worked hard. Give them a why. And that usually involves changing what you offer. Make things better by making better things—things that have a network effect, a ratchet, a reason for sharing.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
I was like you. I was in the desert. Then I learned something and now I’m here. Of course, I am not alone. I did not do this alone and I see in you the very pain I saw in myself. Together, we can make this better. But if we hesitate, or if we leave the others behind, it won’t work. The urgency of now requires that we do it together, without delay,
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The bridge is built on two simple questions: 1. What will I tell my friends? 2. Why will I tell them?