Content Marketing
by Caterina Yannicelli · updated 1mo ago
Content Marketing
by Caterina Yannicelli · updated 1mo ago
Some questions that I’ve found to be very effective in one-on-ones: If we could improve in any way, how would we do it? What’s the number-one problem with our organization? Why? What’s not fun about working here? Who is really kicking ass in the company? Whom do you admire? If you were me, what changes would you make? What don’t you like about the
... See moreCaterina Yannicelli added 4mo ago
Caterina Yannicelli added 8mo ago
Caterina Yannicelli added 8mo ago
Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy
... See moreCaterina Yannicelli added 8mo ago
Caterina Yannicelli added 8mo ago
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moreCaterina Yannicelli added 8mo ago
Caterina Yannicelli added 8mo ago
Caterina Yannicelli added 8mo ago
Ideas related to this collection