The power of content-community-commerce model - ET BrandEquity
Suveer Bajajbrandequity.economictimes.indiatimes.com
Saved by Pawan Rochwani
The power of content-community-commerce model - ET BrandEquity
Pawan Rochwani added
1) Commerce: Broadly defined in this context as any model in which a content creator profits from driving transactional behavior rather than merely stoking an intent to buy.
Michael Rothman • All The Ways To Make Money In Media Without Ads
sari added
sari and added
In the media world, the counterpart is:
- Content-market fit, i.e. making something that people want
- Community participation, i.e. fostering engagement and participation by an audience
- Community ownership, i.e. ceding ownership and control to a community
Li Jin • Progressive Decentralization for Media
Clara Nafria added
Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
Luxury Media
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of eng
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
sari and added
The longstanding struggles of digital media businesses drive home the fact that internet-native media requires a fundamentally different business approach. Monetizing content assumes that the value is held in the content itself. Under the physics of infinity – frictionless content creation and distribution – the marginal value of every additional a... See more
Luxury Media
Devin Baker added