added by sari · updated 1y ago
All The Ways To Make Money In Media Without Ads
- Paywall for individual contributors: This is an area with the most innovation over the last five years as creators look to get paid. If Patreon is a digital tip jar, Substack is a Stratechery-in-a-box.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Clubs: The clubs model focuses on recurring revenue memberships to access discounts on products that align with a media company’s audience.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Synchronous Pay-as-you-go: This is the same model as above but with the added thrill of real-time interaction between creator and fan.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Data: What may start as covering a beat — say technology investments — can become a business intelligence product that relies on a combination of human expertise and software designed to ingest massive amounts of proprietary data. Example: CB Insights
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Selling to the Enterprise: Defined here as selling content products and services to large corporate (1,000+ employee) customers in which the organization is the customer, usually as part of a service-level agreement. Typical of B2B, this process involves more stakeholders and longer decision cycles offset by the promise of stable revenue and higher... See more
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Asynchronous Pay-as-you-go: Whether it’s Lance Bass singing happy birthday to your aunt or your favorite fubol star revealing he’s much more charismatic on the pitch, these platforms host talent to sell their time on-demand.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Credentialing: In a system of many choices, it pays to have a trusted brand navigate consumers towards your desired product. This model directly leverages your brand equity to help drive sales activity for another company.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Research: Leverage journalists’ research practice for organizations looking for more in-depth market insight and business intelligence.
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago
- Paywall for bundled content: Represents various ways of rationalizing a subscription cost by offering original, licensed, and UGC content. Example: Medium
from All The Ways To Make Money In Media Without Ads by Michael Rothman
sari added 3y ago