Content Marketing
by Caterina Yannicelli · updated 7d ago
Content Marketing
Yamauchi No.10 Family Office
Caterina Yannicelli added 7d ago
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
—C.S. Lewis
Caterina Yannicelli added 3mo ago
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Caterina Yannicelli added 3mo ago
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
by Mark Sareff
Caterina Yannicelli added 3mo ago
Caterina Yannicelli added 3mo ago
Caterina Yannicelli added 3mo ago
Some questions that I’ve found to be very effective in one-on-ones: If we could improve in any way, how would we do it? What’s the number-one problem with our organization? Why? What’s not fun about working here? Who is really kicking ass in the company? Whom do you admire? If you were me, what changes would you make? What don’t you like about the
... See morefrom The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Caterina Yannicelli added 6mo ago
How today's fastest growing B2B businesses found their first ten customers
5 highlights
Caterina Yannicelli added 9mo ago
- That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more
from Never-Ending Niches by stratechery.com
Caterina Yannicelli added 9mo ago
- In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.
from How to Drive Business Growth By Fostering Your Community by Patrick Woods
Caterina Yannicelli added 9mo ago
