Saved by sari and
You can either buy attention or earn it
In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more
Sari Azout • The End of Productivity
You don’t get paid to create content. And you don’t deserve attention just because you publish something. We can now create content within seconds with only a few clicks.
What matters is the personal connection you build with your audience. Without that connection, your work will be ignored…
your writing has to actually do something for them.
If your
... See moreI wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in... See more
Reconsider
Attention is Finite; Affection is Not
Far too much of the internet operates on the logic of viral loops. Grab attention, loop them in, monetize the funnel. This works fine for certain kinds of products, but it flattens the emotional stakes. If everything is optimized for grabbing the eye, almost nothing earns the heart.
Affection is stranger, slower,... See more
Far too much of the internet operates on the logic of viral loops. Grab attention, loop them in, monetize the funnel. This works fine for certain kinds of products, but it flattens the emotional stakes. If everything is optimized for grabbing the eye, almost nothing earns the heart.
Affection is stranger, slower,... See more
Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.