![Thumbnail of You can either buy attention or earn it](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/95976c78/thumbnail.jpg)
added by sari and ยท updated 1mo ago
added by sari and ยท updated 1mo ago
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
... See moresari added 2y ago
sari added 7mo ago
And I think when you earn someone's attention by actually sharing something that's interesting, actually sharing something that they learn something from, it is a far more valuable connection that you establish rather than just plastering a bunch of ads in front of them. You can use ads too, of course, and they can work, and you can
... See moresari added 2y ago