Caterina Yannicelli
@caterinayannicelli
@caterinayannicelli
āI am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.ā
-Charles Bukowski
I have come to the conviction that if you cannot translate your thoughts into uneducated language, then your thoughts were confused. Power to translate is the test of having really understood one's own meaning.
āC.S. Lewis
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920ās.
the weirder, the better
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
by Mark Sareff