How to Drive Business Growth By Fostering Your Community

The power of community-led growth is undeniable. I am convinced that community building will be one of the most important, if not the most important, skill for future founders across industries. It is one of the most powerful ways to establish your brand as the most trusted leader in a category, get close to prospective customers, partners, or even... See more

Outcomes for go-to-community need to be measured by the growth and retention of the community itself, as well as by less tangible but equally important qualities such as the number of new relationships, the amount of trust developed, or even degree of self-actualization. Incentives are where it all comes together; “show me the incentive and I will ... See more

Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more

Here are some questions to add more nuance and rigor around the potential for GTC in your company:

• Who is in our community and why are they here? Who is not in the community?


• What value will we create for the community, whether or not they are paying customers?


• What value will the members provide each other?


• How will we listen, talk to, and be direc

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