Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
health and
Fashion is the favo
rite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music.
Business of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as
... See moreBusiness of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
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Gen Z and
The future of fashion shopping online is where content, community, and (re)commerce collide. Younger consumers are looking for a safe, “third space” online to express their authentic style and to shop cute clothes from trusted peers.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
social commerce and
this article by @raynefq about the self being more consumable and how young women are susceptible to the tropes of a familiar identity as shown by 'complex female characters' https://t.co/lfCPMFhdBj
Gen Z and