Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.
Michelle Goad • Michelle Goad on LinkedIn: Influencer Marketing 2.0 🤳 | 15 comments
Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as
... See moreBusiness of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous.
The Cut • Can Fashion Designers Really Learn to Be Sustainable?
The luxury secondary market was estimated to be worth $32 billion in 2020, but only 5 to 7 percent of resalable inventory globally was actually resold that year, according to BoF Insights research.
Business of Fashion • Fashion Resale Is Facing an Inventory Crunch
This Week #8: Splitting equity with late-joining co-founders, favorite roadmap templates, and small changes that improve your org
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Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
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