Danielle Vermeer

Hiring a COO isn’t easy at the early-stage and is wrought with more danger than potential success. Make sure you take the time to understand if you are ready for this hire. When it is done right, the impact on you and the company is tremendous.

The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.

Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.

Signaling and counter-signaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.