Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Not all attention and views are created equal.
- Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
- Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience. The impact: revenue has a higher ceiling than you can imagine.”
Codie Sanchez • 6 Tier Content Frame: The only way to monetize
The following is a list of features and technology you would never build if you’ve been a teen girl:
Emma Bates • Me, My Teen Self and Instagram
According to a 2019 report by McKinsey, Gen Z’s annual spending power in the U.S. is $150 billion.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more
Ana Andjelic • Decentralized commerce
Eschewing an overt materialism, the rich are investing significantly more in education, retirement and health. Education accounts for almost 6% of top 1% household expenditures, compared with just over 1% of middle-income spending. Inconspicuous consumption confers social mobility.
bbc • The new, subtle ways the rich signal their wealth
The multi-SKU creator isn't all-in on just one product, though one product may wind up being the most lucrative for them. Instead, they apply their skills across various domains and use the various platforms and tools in the creator economy to put together multiple different product or service offerings.But while this unbundling of the value chain... See more
Sacra • Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly
this article by @raynefq about the self being more consumable and how young women are susceptible to the tropes of a familiar identity as shown by 'complex female characters' https://t.co/lfCPMFhdBj
Gen Z and
@K41R0N Search is democratic in name only; curation unashamedly embodies its audience.
Search is off-the-rack; curation is bespoke.
Keely /Galgano/ Adlertwitter.com