Danielle Vermeer

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:

Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t scale.

... See more

"Monochronic cultures [one thing at a time] may be more ‘efficient’ in their use of time, but in their treatment of time as a commodity, they lose the richness that comes with allowing tasks, conversations, and interactions to move forward at a more natural and sustainable pace."

"[And] because rapid-growth capitalism favors a monochronic

... See more

1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?

With few exceptions, you should NEVER start generating new ideas in a group - always start with people writing ideas alone and only then move to a group setting. (We've known starting with groups is worse for 50 years, but people still keep doing it since it feels more creative)

Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder. 

We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But... See more