Danielle Vermeer

Have your executive staff succinctly describe their vision, operating plan, metrics, roadmap, and resourcing needs using this straight-forward strategy memo.

The space will house the company's operations, including best-in-class authentication, shipping and receiving, warehousing, a photo studio, and a high-security, climate-controlled storage area called "The Cage," which will house up to 15,000 luxury handbags and accessories at any given time, including the largest collection of Hermès Birkin bags in... See more

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

Can you engineer serendipity? In the “surface area of luck” theory, your chance of being lucky equals the actions you take towards your passion multiplied by the people you tell. Luck = (Passionate Doing) x (Effective Telling) h/t @VirenOswall... See more

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous. 

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more