Danielle Vermeer

We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But... See more

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

These resale sites have low-to-zero marginal costs because they don’t have standard product COGS, physical distribution, and transaction costs. For example, Poshmark enables the connection between millions of sellers and buyers. The seller manages inventory, photography, pricing, marketing, packaging, and fulfillment. By making it easy to sell,... See more

The main reason for the harm today’s internet platforms cause is the misalignment in incentives between users, creators & the platforms — or demand, supply and platform incentives. And a lot of it comes down to advertising-based business models.

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.

Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜

The following is a list of features and technology you would  never  build if you’ve been a teen girl: 

1. Create a liking system that conditions people to seek instant gratification as a symbol of their value.