Danielle Vermeer

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

Resale is growing 3X faster than retail fashion.  3X—ThredUP estimates that the global secondhand apparel market will grow 3X faster than the global apparel market.  8X—in North America, it’ll grow to $82 Billion by 2025.

It’s not that people don’t want to work. It’s that their jobs feel, for whatever reason, unsustainable: unsustainable for their mental and physical health, but also unsustainable for their family, and their longterm survival. Many people actually really like the work that they do, if they were, indeed, allocating the bulk of their time to doing... See more

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?

We must remember that when we approach our lives as if we have a limitless range of tolerance, or that our tolerance must be the same as our peers, we’re pursuing our life and our work in an inevitably unsustainable way. We’re all unique. Our biology, our circumstances, experiences, and the environment we are in will influence our range of... See more

this article by @raynefq about the self being more consumable and how young women are susceptible to the tropes of a familiar identity as shown by 'complex female characters' https://t.co/lfCPMFhdBj