Danielle Vermeer

Sojo is a London-based app that connects brands and consumers with seamsters with the goal of extending the life of new, pre-loved and vintage clothing.

Hiring a COO isn’t easy at the early-stage and is wrought with more danger than potential success. Make sure you take the time to understand if you are ready for this hire. When it is done right, the impact on you and the company is tremendous.

✨ WEEKLY PRODUCT UPDATE ✨ FINALIZING ☑️ - Edit events - Member Group mentions 👀 - Wallet management improvements BUILDING 👩‍💻 - Membership API - Custom emojis! - Hyperlinking... See more

Have your executive staff succinctly describe their vision, operating plan, metrics, roadmap, and resourcing needs using this straight-forward strategy memo.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

The main reason for the harm today’s internet platforms cause is the misalignment in incentives between users, creators & the platforms — or demand, supply and platform incentives. And a lot of it comes down to advertising-based business models.