Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Economics - what is your upside? This is the financial benefit you receive from the company doing well.Control - who decides the future of your company?
Yin Wu • Keeping your slice of the pie - The Startup Founder's Guide to Equity - Part I
Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as
... See moreBusiness of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
The product isuniquely focused ondriving one corebehavior within theapp that is central tothe vision laid out bythe founders. TheUI/UX for that singularfeature is effortless.
Unusual Ventures • Evaluation Rubric for a Seed-Stage Consumer Social App.pdf
So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM.
Goodwill Hunting • Goodwill Hunting #06: how aggregation theory applies to resale fashion
1⃣ "Users love you."
This shines through via retention. What type of retention and what "great" looks like differs by biz model.
For social I look at bounded daily (ex. d30), while for subscription I look at m13 renewal. Data on this for marketplaces: https://t.co/rm8UalcVpe
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