Danielle Vermeer

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

Instagram has made shopping your feed a near-seamless experience, which has spawned an endless stream of brands that only exist on the app. But the thrifting accounts toe a line between the personal and commercial. Auctioning off old clothes on Instagram is a very 2020 part-time job, and it follows in the footsteps of other ways teens use social... See more

Research by environmental charity Wrap shows that extending the life of an item of clothing by just nine months could cut its environmental impact by up to 10 percent.

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.