Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
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7 out of a16z ’s latest Marketplace 100 are resale marketplaces. 2 of these 7 are in the top 10 (GOAT, StockX). Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).
Brandon Barros • The Marketplace 100: 2022
Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more
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But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation.
Goodwill Hunting • Goodwill Hunting #06: how aggregation theory applies to resale fashion
Fashion is the favo
rite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music.
Business of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
Audience: consumes, collates, collects
Community: contributes, cooperates, connects
There’s a big difference.
Milly’s building: generalist.worldtwitter.comEquity is the unit of ownership of your company. It has two features: