Danielle Vermeer

Equity is the unit of ownership of your company. It has two features:

"Monochronic cultures [one thing at a time] may be more ‘efficient’ in their use of time, but in their treatment of time as a commodity, they lose the richness that comes with allowing tasks, conversations, and interactions to move forward at a more natural and sustainable pace."

"[And] because rapid-growth capitalism favors a monochronic

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Community-powered markets rest on individual point of view and their taste savvy. Buyers and sellers can play both roles at the same or at different times. 

There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as

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