Danielle Vermeer

So choose a niche — and then commit to being the best at it.

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

I spend a lot of time thinking about creating safe (in every sense of the word) digital spaces for women and non-binary people to authentically connect and share knowledge. I believe social platforms can deliver positive connections, utility and opportunity to humans.

We must remember that when we approach our lives as if we have a limitless range of tolerance, or that our tolerance must be the same as our peers, we’re pursuing our life and our work in an inevitably unsustainable way. We’re all unique. Our biology, our circumstances, experiences, and the environment we are in will influence our range of... See more

Notice how the decisions you make regarding your spare time and money indicate clearly what you care about.

The social media site is designed to feel like a welcoming playground, a place for imagination and where users can learn from each other. The landing page is a vibrant expression of blue sky opportunity stickered with fun visuals that bestow happiness. What is most interesting about the intended design of the space is that there will be no... See more