Danielle Vermeer

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more

Can you engineer serendipity? In the “surface area of luck” theory, your chance of being lucky equals the actions you take towards your passion multiplied by the people you tell. Luck = (Passionate Doing) x (Effective Telling) h/t @VirenOswall... See more

Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.

Instagram has made shopping your feed a near-seamless experience, which has spawned an endless stream of brands that only exist on the app. But the thrifting accounts toe a line between the personal and commercial. Auctioning off old clothes on Instagram is a very 2020 part-time job, and it follows in the footsteps of other ways teens use social... See more

The product isuniquely focused ondriving one corebehavior within theapp that is central tothe vision laid out bythe founders. TheUI/UX for that singularfeature is effortless.

I spend a lot of time thinking about creating safe (in every sense of the word) digital spaces for women and non-binary people to authentically connect and share knowledge. I believe social platforms can deliver positive connections, utility and opportunity to humans.