Danielle Vermeer

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?

Shein is to Wario as Depop is to Mario.

We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But... See more

I’m not saying all chronic pain is caused by suppressed emotion. Neither am I saying that my pain was all in my head. The symptoms were very real, and felt exactly the same as an injury or tissue damage of some kind. But my pain was not created by my physical body, it was created by my brain and was exacerbated by my nervous system being on... See more

on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own