Danielle Vermeer

The antithesis of ambition isn’t mediocrity, or underperformance, or laziness. The antithesis of ambition is agency.

The space will house the company's operations, including best-in-class authentication, shipping and receiving, warehousing, a photo studio, and a high-security, climate-controlled storage area called "The Cage," which will house up to 15,000 luxury handbags and accessories at any given time, including the largest collection of Hermès Birkin bags in... See more

Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.

We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But... See more

on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own

There are 3 key moments that will make or break your user retention rates:• Setup Moment• Aha Moment• Habit Moment

I’m not saying all chronic pain is caused by suppressed emotion. Neither am I saying that my pain was all in my head. The symptoms were very real, and felt exactly the same as an injury or tissue damage of some kind. But my pain was not created by my physical body, it was created by my brain and was exacerbated by my nervous system being on... See more