Danielle Vermeer

Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜

We may balk at having “personal market caps,” but many of us already do – it is simply denominated in the currency of followers. As social media platforms have increased in importance, the blue-chip entities of this exchange – influencers – have found ways to transmute social capital into financial capital.  

Equity is the unit of ownership of your company. It has two features:

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items 

Secret downloads page for top Andrew Chen writing.

Nanocellulose is a naturally occurring substance extracted from cellulose—the main substance of a plant's cell walls. It's divided into two types: nanocrystals and nanofibrils, both of which are biodegradable and non-toxic. The former is also stronger than steel.

So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM.