Danielle Vermeer

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.

With few exceptions, you should NEVER start generating new ideas in a group - always start with people writing ideas alone and only then move to a group setting. (We've known starting with groups is worse for 50 years, but people still keep doing it since it feels more creative)