Danielle Vermeer

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.

We may balk at having “personal market caps,” but many of us already do – it is simply denominated in the currency of followers. As social media platforms have increased in importance, the blue-chip entities of this exchange – influencers – have found ways to transmute social capital into financial capital.  

Lavoine and her collaborators have developed a process that allows them to use nanocellulose to produce clothing items with iridescent features resembling the rainbow-hued shimmer seen on fish scales, bird feathers and insect bodies.

By default, community tokens seem to have a longer life span than creator tokens – even beyond the initial wishes of those that launch them.