Danielle Vermeer

1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more

The following is a list of features and technology you would  never  build if you’ve been a teen girl: 

1. Create a liking system that conditions people to seek instant gratification as a symbol of their value.

Corteiz Bolo is evidence that these consumers prefer a sense of belonging over status.

The United Nations Environmental Programme found that not only is the dyeing process for fabrics the second largest source of water pollution, but that the fashion industry alone is producing 20% of the world's wastewater.