Danielle Vermeer

Eschewing an overt materialism, the rich are investing significantly more in education, retirement and health. Education accounts for almost 6% of top 1% household expenditures, compared with just over 1% of middle-income spending. Inconspicuous consumption confers social mobility.

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as

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Per the Clean Clothes Campaign, only about 2 percent of the world’s 60 million garment workers earn a living wage.

The antithesis of ambition isn’t mediocrity, or underperformance, or laziness. The antithesis of ambition is agency.