Danielle Vermeer

Equity is the unit of ownership of your company. It has two features:

A board chair leads the board’s effort to excel at advising on strategy, monitoring performance, overseeing finance and controls, and evaluating management. A CEO establishes within the company a shared set of values, practices, and goals that enables the company to execute its strategic plan and build a meaningful future. To grow, a company needs... See more

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

If a detective came to your house to look through your things, what would they learn about you?

Have your executive staff succinctly describe their vision, operating plan, metrics, roadmap, and resourcing needs using this straight-forward strategy memo.