Danielle Vermeer

Lavoine and her collaborators have developed a process that allows them to use nanocellulose to produce clothing items with iridescent features resembling the rainbow-hued shimmer seen on fish scales, bird feathers and insect bodies.

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.

Writing books is largely a charitable act. Don’t write to make money. Write to get a message out. Seth Godin says “Publishing a book is really nothing but a socially acceptable opportunity to promote yourself and your ideas far and wide and often”. 

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more