Danielle Vermeer

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous. 

We must remember that when we approach our lives as if we have a limitless range of tolerance, or that our tolerance must be the same as our peers, we’re pursuing our life and our work in an inevitably unsustainable way. We’re all unique. Our biology, our circumstances, experiences, and the environment we are in will influence our range of... See more

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items 

According to a 2019 report by McKinsey, Gen Z’s annual spending power in the U.S. is $150 billion.

A curated Web3 reading list for folks who are new to Web3. Will be a live page that I keep updated. There's a lot of ground to cover in Web3. If you're feeling overwhelmed, we've all been there. Take your time, ask questions and you'll get there.