Danielle Vermeer

Eschewing an overt materialism, the rich are investing significantly more in education, retirement and health. Education accounts for almost 6% of top 1% household expenditures, compared with just over 1% of middle-income spending. Inconspicuous consumption confers social mobility.

Nanocellulose is a naturally occurring substance extracted from cellulose—the main substance of a plant's cell walls. It's divided into two types: nanocrystals and nanofibrils, both of which are biodegradable and non-toxic. The former is also stronger than steel.

In this instance, investors would probably like to see founders who are “native enough” to understand crypto and Web3 with a lot of depth and nuances, who have the right network to attract crypto engineers, but who also so native that they can’t understand the experience of the average mainstream, non-crypto user they might be talking to.

Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.

Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.