Danielle Vermeer

According to a 2019 report by McKinsey, Gen Z’s annual spending power in the U.S. is $150 billion.

I’m not saying all chronic pain is caused by suppressed emotion. Neither am I saying that my pain was all in my head. The symptoms were very real, and felt exactly the same as an injury or tissue damage of some kind. But my pain was not created by my physical body, it was created by my brain and was exacerbated by my nervous system being on... See more

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items 

Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.

So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM. 

Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:

Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t scale.

... See more