Decentralized commerce

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in te... See more

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

Community-powered markets rest on individual point of view and their taste savvy. Buyers and sellers can play both roles at the same or at different times. 

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in te... See more

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.