brand manifesto

We’re in a weird era for startups where perception has become the moat. Raise early, get labeled a “category leader,” and that perception attracts capital, customers, and talent until it’s no longer perception. The irony is many kings were crowned long before they’d earned it.

Hadley x.com

for too long, brands have been afraid of the word "should." they were afraid to be wrong or to alienate segments of the market. more and more, i think the next wave of great brands will be prescriptive. they'll tell you what you *should* believe. they'll paint a vivid vision of the future and position themselves as the... See more

jihad x.com

one thing that is truly lifechanging is seeing precisely how haters, hecklers, etc are part of the theatre production. they are a part of the show

Visakan Veerasamy • Tweet

The product is the wrapper around the story.

anu x.com

you can always tell when a product has no soul.

& it’s almost always crafted based on feedback loops, not vision.

signüll • Tweet

People do not actually coordinate with each other. Rather, people are coordinated by language. If you want to improve your ability to coordinate, you must upgrade your vocabulary.

Dan Allison • Tweet

for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.

strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kinda doing an... See more

signüll • Tweet

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

Lulu Cheng Meservey • Tweet

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The barrier is no