brand manifesto
Great code can’t save a story no one understands.
Hiten Shah • Tweet
Craft without commerciality will not save you when the money runs out
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
Reggie James • Tweet
Carol Sanford explained how essence is essential to companies, communities, and countries:
Essence can provide the foundation of a business and its offerings if it sources the unique and differentiated nature of who it is. Essence has been there since the company’s founding, but often recedes from its rightful role
Essence is unique to each company... See more
Ari's Top 5—An Exploration of Essence
A lot of companies treat writing like marketing, or some kind of surface layer.
They should think of it like infrastructure: an investment in alignment, in collective memory, in speed.
When you take time to write it down, it's not “making content.” You're figuring out the operating system.
Adam Delx.com