brand manifesto

the story you tell about a product, and the culture you build around that story, matters far more than the product itself

you’re not building a product

you’re engineering culture

anti-productivity productivity tools https://t.co/BkBHXTST3M

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more