brand manifesto
The Duolingo Handbook
handbook.duolingo.comyou’re not building a product
you’re engineering culture
you’re engineering culture
Andrew McLuhan • Tweet
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy