rob hardy

for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.

strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kind... See more

All addiction, at its heart, is addiction to unconsciousness.

It doesn’t matter if it’s social media addiction or heroin addiction.

The addict is always trying to block out consciousness by covering it in stimulation or numbness.

This means the cure to addiction is always more consciousness.

But consciousness can’t just be willed into existence.

Instead... See more

“I do not yet know of a man who became a leader as a result of having undergone a leadership course.”

- Lee Kuan Yew, 2013

In a memetic war, you’re much less a soldier than you are a battleground.

I think that a fairly reliable mark of high intelligence is the capacity to recognize the signal within the noise of someone's 'wrong' take.

Pseudo-intelligence gleefully pours out the bathwater, raw intelligence finds & nurtures the baby.

you may not be able to escape audience capture, but you can at least curate your audience so that you become captured in a way that's beneficial to you

I think it’s beautiful how fidelity means both loyalty and level of detail. Because of course it should mean both those things. Of course.

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”