a successful malignant ideology will promise to make your life better while actually sabotaging it and making it worse in ways that seem to prove the ideology correct. the more you follow it, the worse everything gets, while you become more and more devoted to it. demonic even.
I really like this Emerson riff: as long as you’re under the illusion that someone is the absolute and solitary progenitor of an idea, you cannot properly appreciate either the person or the idea
New worldviews are bubbling away in little cauldrons all the time, but they only flow into the mainstream (eg become part of corporate trainings, official gov't policy, school curricula) when they are structurally of service to preserve the power status quo.