rob hardy

Gravitas: “I care, and it’s important.” Sermons, manifestos.

Self-deprecation: “I care, but it’s not important.” Hobbies, fandoms, being nerdsniped, “merely” personal wishes.

Irreverence: “It’s important, but I don’t care.” Edgy jokes, shitposts, grifts, procrastination.

Disdain: “It’s not important and I don’t care.” Actual indifference/silence;... See more

The humanities, rightly understood, are the things that technology cannot take away or substitute for. Of course, I don’t mean ‘humanities’ in the way that they’ve been hijacked as ideological programs of cultural change by many elite universities. I mean humanities broadly understood as the exploration of what it truly means to be human and the... See more

People do not actually coordinate with each other. Rather, people are coordinated by language. If you want to improve your ability to coordinate, you must upgrade your vocabulary.

the story you tell about a product, and the culture you build around that story, matters far more than the product itself

I couldn’t quit smoking until I convinced myself that smoking was for losers.

Wasn’t enough to “want” to quit. I had to actively disdain it in an over the top way.

After the identity-belief changed, the rest was (relatively) easy.

Aaron Francis

Rational men, who believe themselves to be quite exempt from any influences, are usually the intellectual slaves of some defunct advertising man.

Until we’re treating ourselves with dignity when we are struggling, we’re not healing.