brand manifesto

you’re not building a product

you’re engineering culture

Andrew McLuhan • Tweet

“A principle isn’t a principle until it costs you something.” — Bill Bernbach

When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.

Elan Miller • The dinner party test

When I was a little girl, I always dreamed of growing up to satisfy user needs in a way that meets business goals for transformative outcomes

Chappell Ellison x.com

Warpcast

the story you tell about a product, and the culture you build around that story, matters far more than the product itself

A startup is a story The story is useful because it brings people to work towards something together The story is limiting because employees let it dictate what they can and cannot do The story isn't real - a startup is just people and what they choose to do ever... See more

Erez Druk x.com

Criminalsimpsons • Tweet

this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.