brand manifesto
When I was a little girl, I always dreamed of growing up to satisfy user needs in a way that meets business goals for transformative outcomes
Chappell Ellisonx.comCarol Sanford explained how essence is essential to companies, communities, and countries:
Essence can provide the foundation of a business and its offerings if it sources the unique and differentiated nature of who it is. Essence has been there since the company’s founding, but often recedes from its rightful role
Essence is unique to each company... See more
Ari's Top 5—An Exploration of Essence
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
Craft without commerciality will not save you when the money runs out
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
Reggie James • Tweet
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
