brand manifesto
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
A company is a cathedral built to shelter an idea that might be true.
Ben Orenstein • Tweet
for too long, brands have been afraid of the word "should." they were afraid to be wrong or to alienate segments of the market.
more and more, i think the next wave of great brands will be prescriptive. they'll tell you what you *should* believe. they'll paint a vivid vision of the future and position themselves as the... See more
jihadx.comCraft without commerciality will not save you when the money runs out
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
— a note for design founders
Commerciality without any sense of moral responsibility, will have you eaten alive by the public
— a note for mercenary founders
Reggie James • Tweet
There’s a new genre of company that is Timeline Native. Timeline Native companies are birthed on the timeline and exist more so on social than in real life. The narrative around the construction of the business is the core product. The widget or service which they produce is beside the point. The product is us being able to decide and announce if... See more