brand manifesto

you can always tell when a product has no soul.

& it’s almost always crafted based on feedback loops, not vision.

most companies see their potential customers as weak, naive, and prone to addiction.

what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...

A company is a cathedral built to shelter an idea that might be true.

if you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth.

bootstrapped = enemy must be company.

funded = enemy must be idea.

anti-productivity productivity tools https://t.co/BkBHXTST3M

There’s a new genre of company that is Timeline Native. Timeline Native companies are birthed on the timeline and exist more so on social than in real life. The narrative around the construction of the business is the core product. The widget or service which they produce is beside the point. The product is us being able to decide and announce if... See more

Never underestimate how much people just want to be on a winning team.

one thing that is truly lifechanging is seeing precisely how haters, hecklers, etc are part of the theatre production. they are a part of the show