brand manifesto
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
When I was a little girl, I always dreamed of growing up to satisfy user needs in a way that meets business goals for transformative outcomes
A company is a cathedral built to shelter an idea that might be true.
Ben Orenstein • Tweet
The startup is a song, not a fixed story. New movements arise, old ones fade, new harmonies join. A manifesto is great way to coalesce the current movement but it must be a living document.
Clint Watson • Tweet
you’re not building a product
you’re engineering culture
you’re engineering culture
Andrew McLuhan • Tweet
most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanara • Tweet
The Duolingo Handbook
handbook.duolingo.comif you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth.
bootstrapped = enemy must be company.
funded = enemy must be idea.
bootstrapped = enemy must be company.
funded = enemy must be idea.