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The presence of many nice-enough choices without any meaningful way to distinguish among them is a fundamental dysphoria of modern consumerism. Anybody can track in intimate detail how the wealthy and stylish spend their money via social media, and just when you’ve learned exactly what you can’t have, the internet swoops in to offer a look-for-less... See more

But where we get ourselves into trouble is in viewing shopping as a moral act—and viewing shopping at a cheap chainstore that has poor business practices as an immoral one. Consumption is an economic imperative (there’s no escaping it under capitalism), and it is fundamentally determined by our income. Unless we believe that rich people, who can af... See more