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  • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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  • The Laws of Human Nature

    by Robert Greene

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  • Predictably Irrational

    by Dan Ariely

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  • The Art of Being Unmistakable: A Collection of Essays About Making a Dent in The Universe

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  • Predictably Irrational: The Hidden Forces that Shape Our Decisions

    by Dan Ariely

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  • 30 Useful Principles

    by Gurwinder

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