Check your Pulse #14

This, from Rory Sutherland:

Logic requires that people find universal laws, but outside of scientific fields and once human psychology has a role to play, it is perfectly possible for behavior to become contradictory.

A tax rise can cause you to work less because the returns of your labor are lower, or work harder to maintain your present level of

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In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.

He offers a thought experiment: what if the brief to des... See more