Check your Pulse #14
And so, the balance of business expenditures shifts from product research to market research. The television commercial has oriented business away from making products of value and toward making consumers feel valuable, which means that the business of business has now become pseudo-therapy. The consumer is a patient assured by psycho-dramas.
Neil Postman • Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Something...something...had made me spend. Could it be marketing? If so, what is it about marketing that has made me such an unconscious consumer? Could it be fear? What else might it be? Were there other things about marketing that unconsciously programmed me to act, to spend, to fear? But what if this was not the only way to 'do' marketing? What
... See moreLynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
“How do we sum this up and understand what the true impact of all of our efforts are?” asked Brunner
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
