The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Lynn Serafinnamazon.com
The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Read them slowly, one at a time, and pause for a few moments before going on to read the next question: Why were you born at this time in history? What is it you are being called to create?
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
when we believe there is not enough to go around, we inevitably seek to protect ourselves by creating the idea of ownership. And if everyone behaves this way, we become vulnerable if we do not follow suit. Once again, Scarcity always creates more Scarcity.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
When we fuse 'money' and 'self-worth' together, whether we believe we have 'enough' money or 'more than enough' can influence how we feel about our own lovability, social status, respectability, competence, goodness, intelligence, integrity or spiritual advancement.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Directness has no agenda. Rather than trying to seduce the public, it empowers them to make informed choices and practise the art of discernment.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Furthermore, if we fail to take responsibility for the impact we create through our messages, we may become prone to exploit the vulnerability of others who are less aware, by preying upon their fears.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Thus, before Persuasion can work on a marketing level, a value system must be taught not only through marketing itself, but also through education, politics and journalism.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
In all areas of life, the overwhelming evidence is that Competition takes us further away from our own excellence rather than closer.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
Scarcity is a feeling arising when we believe something is important for our happiness, while also believing it is difficult or impossible to attain.