Our 3 product design principles for mymind: → To make things invisible we focus on two things: solving problems without introducing additional UI bloat (it's always easy to add another dropdown, button etc) AND reimagining design solutions from first principles instead of relying on established patterns. → Less features means we're not playing the game of shipping features just for the sake of it like everyone else. It's easy to fall into this trap and its a sure way to make your product worse. We have this habit to say NO more often than YES to make sure we stay on track. → We have to make it beautiful, there is no way around it. Beauty is a function as much as anything else. Anything we interact with on a daily basis should be beautiful to the eye, the ears and to the touch. Because why not?