Claudiu
“I think that may be the highest purpose of any work of art, to inspire someone else to save themselves through art. Creating creates creators.”
― Jeff Tweedy, Let's Go (So We Can Get Back)
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
- Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See morefrom Patricia Maeda messaged you
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
from Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter by Eddie Shleyner
Bottom line: being playful isn’t about being silly or goofy. A playful mindset is at the heart of true leadership, innovation, and creativity. If we want to be strong, if we want to have an advantage when it comes to facing our challenges, then we want to pull the stick out of our asses and embrace our ability to find a playful approach to what we’
... See morefrom This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle by Tripp Lanier
Creativity and Strategy
- “Play is distinct from ordinary life, both as to locality and duration. This is its main characteristic: its secludedness, its limitedness. Play begins and then (at a certain moment) it is over. Otherwise, it's not play.” ~ Johan Huizinga
from "Creativity in Management" by JamesClear.com
- Creativity: “I can’t get new ideas staring at a blank page. Creativity, for me, requires motion. When you go on a walk, you can turn your world into an idea-generating sensorium, and ideas will spring up from the most unlikely sources. There is one thing that’s absolutely certain about creativity: It’s an active process, not a passive one. The best... See more
from Episode #464: Polina Pompliano – Profiles Of The World’s Greatest Performers, Makers vs. Managers, & Building Trust Through Consistency by Ryan Hawk
