Create a Service Offering you’ll fall in love with
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Create a Service Offering you’ll fall in love with
A healthy mix of supporting and complementary offers will allow you to best serve your market at the same time that it positively affects the average lifetime value of your customers.
Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth
The goal of an offer in its simplest form is to: Increase the perceived value of what is being sold. Make the thing being sold unique to you and available only within the special offer.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Packaging your offer should be as, if not more, important than creating your product.This isn’t something that you can whip up after you create your product. You can only do this at the start of the product creation process. Because if you do, you’ll know exactly how much needs to go into your product and what you need to do to convince your ideal
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Who is the offer for? • Who are you selling it to and what is the known problem or situation that this person has? • What specifically do people come to you for? • What result are you really good at getting for people? What does it do? • All irresistible offers create change or feed an aspiration. • What can the person who buys it reasonably expect
... See moreSara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
Position your product in a market category that puts your offering’s strengths in their best context, and then look for relevant trends in your industry that can help customers understand why they should consider this product right now.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
the foundation is the problem your customers are trying to solve, and how they perceive your offering in comparison with other ways of solving the problem.