Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Meera Kothandamazon.com
Saved by fernan and
Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
A client can stay with you for years and years because they are getting one solution after another that satisfies different needs and helps them achieve different outcomes. This is a piece of advice I wish I had when I started.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
do a content audit of your competitors’ products. • What promises are they making? • What bonuses are they giving? • What headlines are they using? • Who do you think is their ideal customer? • What are the core messages being shared?
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
TIER 1 – These are top-level pain points. Imagine these as the pack of gum or chocolates they sell near the checkout counter at the grocery store. They never made it to your grocery list. You likely don’t need them, but you have this impulse to purchase them either way! They offer temporary relief of the pain point but never really resolve the unde
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Instead of forcing your audience to discuss solutions that they don’t yet appreciate or fully recognize, get them to discuss problems or symptoms they have.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
If you have a much shorter timeline to work with, offering services will serve you better.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
The offer or solution is how you package your product. OFFER Outcome/Promise – How can you frame your product so that it’s most attractive to your ideal buyer? Note: You don’t sell your offer to everybody. You only need to spend your time and resources attracting your ideal customer. If you had a “poster boy or girl” for your brand, this would be t
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
STEP 4 – PICK A FIGHT • Central idea being shared about each of these offers What’s your gripe with the central idea?
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
You want to cultivate loyal customers, not buyers. When you focus on customers, you’re focused on nurturing relationships and not just a single transaction. And it’s important to note that the first sale is the hardest to make. It gets easier to sell to someone who has purchased from you before.
Meera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
Depending on the type of digital product you’re creating, you would 1. List out the steps required to take someone from Point A to Point B 2. List out the mini-milestones or goals someone requires to go from Point A to Point B