Francesco
@fran
Francesco
@fran
Pen & paper and Damn
Perfectly elaborates why I always, and especially now, felt icly about Substack and writing on there. It’s like I never fit in, because I wanted to be my whole sense and write about whatever the heck stuck in my mind that week and instead I’ve been forced to follow some sort of marketable thread that is obviously more beneficial to the system it is for myself
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
So is web design and copywriting. Maybe I can stop trying it to “come across as authentic”
I feel like an anti-entrepreneur, in that it feels completely against my nature to come up with ideas that make money. It’s like I can conceive of every kind of idea except that kind.

Awful that they work with lots of fossil fuel clients but a very practical website indeed and interesting use of dirhered images and videos