Francesco

This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

Design makes you look good.

But copy makes people trust you, believe you, and buy from you.

That’s why great brands invest in words before visuals.

Because if the message isn’t right, nothing else matters.

Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they j... See more

Global mega-platforms under capitalism are structurally incapable of handling the business of civilization: of governance, of providing genuinely public infrastructure, of making knife-edge decisions about the balance of liberties and securities. It’s not what they do or what they want to do, and in many cases it’s in opposition to their actual int... See more

I don’t care if I’m popular, I’m just going to do this. I’m a lifer in this. I’m going to do this forever.

A recent study found that e-bike riders, on average, get more exercise than riders of traditional (acoustic?) bicycles.

How can that be?

By amplifying the rider’s effort, the e-bike takes its rider further, faster. The rider who goes further, faster ultimately rides more than their unassisted counterpart. Their heart, lungs, and muscles grow stronger... See more