Relating with social media

It’s hard to break away when everyone else is going in one direction.

The most successful social media accounts today are rich. They’re thick with engaging content. They innovate on the constraints of the medium. They are wildly inspiring to me.

I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to enga... See more

We’re at an inflection point.

The tide is turning in the conversation around digital growth and social media. We’re tired of losing months of the year to our phones, of producing content for content’s sake, of trying to keep up with platforms that demand more and give back less. We’re thinking critically about the way we spend our days and lives on... See more

But social media platforms have trained brands to be thirsty for metrics that aren’t always of real value because it’s in their interest to give the impression of continuous growth . You have 500k followers on Instagram! But an awful conversion rate. You have had 1.2 mil views on your video! But struggle to turn one-time customers into anything mor... See more

Yep, It Is Super Hard to Break From Facebook