Relating with social media
On why social media won't save us and my personal journey to healing from its scars
Relating with social media
A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more
Cydney Hayes • The elite capture of Substack
“It’s probs fair to say that basically all of us have considered quitting the apps altogether or at the very least setting some healthy boundaries to keep the feeds from eating up all our mental and emotional energy. I mean, skipping one whole day of scrolling past “friends” who question the efficacy of science-backed vaccines or images of peoples’
... See moreI know Instagram has lots of faults. I’m not going to sit here and pretend it’s perfect. But what got lost in the “I’m Leaving Social Media” discourse is that shunning a platform like Instagram does not make the job of growing a following, a business, an email list, a publication any easier.
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Because self-promotion sucks. It is actually very boring and not that fun to produce TikTok videos or to learn email marketing for this purpose. Hardly anyone wants to “build a platform;” we want to just have one. This is what people sign up for now when they go for the American dream — working for yourself and making money doing what you love. The... See more
Rebecca Jennings for Vox Media
But social media platforms have trained brands to be thirsty for metrics that aren’t always of real value because it’s in their interest to give the impression of continuous growth . You have 500k followers on Instagram! But an awful conversion rate. You have had 1.2 mil views on your video! But struggle to turn one-time customers into anything... See more
Matilda Lucy • Is it possible to grow your business without social media?
The most successful social media accounts today are rich. They’re thick with engaging content. They innovate on the constraints of the medium. They are wildly inspiring to me.
I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to... See more
I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to... See more
Exactly what my Instagram content is not and will never be
Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, hit the unfollow button.
Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more
Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more