Relating with social media

How does one start a new business or sell a product in a world without advertising?

How do you scale something fast enough through just word of mouth to get out of the red?

If I open a new bakery, is it predatory to send a pamphlet to the nearby houses? Should I just sit quietly and hope that enough people notice?

The most successful social media accounts today are rich. They’re thick with engaging content. They innovate on the constraints of the medium. They are wildly inspiring to me.

I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to... See more

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more

Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they... See more

Yep, It Is Super Hard to Break From Facebook

Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, hit the unfollow button.

Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more