Relating with social media

used to work with a client who followed many of these coaches. Her feed was FULL of fantasy marketing and after a while, whether you like it not, that gets to a person.

Not least because of the echo chamber effect of social media. Once you follow one of these grifters individuals, your Explore page is full of them.

And when I say it gets to a person,... See more

Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, hit the unfollow button.

Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more

There’s no urgency to idleness. Why not be idle tomorrow, once you’ve finished everything you have to do today? You will never get a midnight text reminding you to do nothing. You will never get a calendar invite to do nothing.

A lot of social media these days makes me feel like I’m doing it wrong; I’m not going to the right places or wearing the right thing or doing the right workout (or any workout tbh). Sure, it’s kinda an obvious takeaway about a common feeling, but what was less obvious to me is how this week’s contributor Alex Dobrenko characterizes this experience:... See more

How does one start a new business or sell a product in a world without advertising?

How do you scale something fast enough through just word of mouth to get out of the red?

If I open a new bakery, is it predatory to send a pamphlet to the nearby houses? Should I just sit quietly and hope that enough people notice?

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more

We’re at an inflection point.

The tide is turning in the conversation around digital growth and social media. We’re tired of losing months of the year to our phones, of producing content for content’s sake, of trying to keep up with platforms that demand more and give back less. We’re thinking critically about the way we spend our days and lives... See more

The most successful social media accounts today are rich. They’re thick with engaging content. They innovate on the constraints of the medium. They are wildly inspiring to me.

I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to... See more