Relating with social media

And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth

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The most successful social media accounts today are rich. They’re thick with engaging content. They innovate on the constraints of the medium. They are wildly inspiring to me.

I never get the feeling that they’re saving their best stuff for their website or email subscribers. They make remarkable content and put it on social media for people to... See more

A lot of social media these days makes me feel like I’m doing it wrong; I’m not going to the right places or wearing the right thing or doing the right workout (or any workout tbh). Sure, it’s kinda an obvious takeaway about a common feeling, but what was less obvious to me is how this week’s contributor Alex Dobrenko characterizes this experience:... See more

I know Instagram has lots of faults. I’m not going to sit here and pretend it’s perfect. But what got lost in the “I’m Leaving Social Media” discourse is that shunning a platform like Instagram does not make the job of growing a following, a business, an email list, a publication any easier.

Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, hit the unfollow button.

Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more

used to work with a client who followed many of these coaches. Her feed was FULL of fantasy marketing and after a while, whether you like it not, that gets to a person.

Not least because of the echo chamber effect of social media. Once you follow one of these grifters individuals, your Explore page is full of them.

And when I say it gets to a person,... See more

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more

It’s hard to break away when everyone else is going in one direction.

But social media platforms have trained brands to be thirsty for metrics that aren’t always of real value because it’s in their interest to give the impression of continuous growth . You have 500k followers on Instagram! But an awful conversion rate. You have had 1.2 mil views on your video! But struggle to turn one-time customers into anything... See more