Relating with social media

Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they... See more

Be cautious about the promises made in a 5-second Reel. If someone’s content consistently leaves you feeling overwhelmed, inadequate, or distracted, hit the unfollow button.

Refocus on what truly matters for your business—building strong relationships with your audience, creating value-driven content, and sticking to strategies that align with your... See more

used to work with a client who followed many of these coaches. Her feed was FULL of fantasy marketing and after a while, whether you like it not, that gets to a person.

Not least because of the echo chamber effect of social media. Once you follow one of these grifters individuals, your Explore page is full of them.

And when I say it gets to a person,... See more

there’s something larger going on, particularly with those of us who’ve been posting for most of our adult lives: on Tumblr, on Facebook, on Twitter, on Snapchat, on Instagram. We’re exhausted with the labor of self-documentation — especially when it seems that our posts aren’t even surfacing for our close friends. But we’re also tired of being... See more

But social media platforms have trained brands to be thirsty for metrics that aren’t always of real value because it’s in their interest to give the impression of continuous growth . You have 500k followers on Instagram! But an awful conversion rate. You have had 1.2 mil views on your video! But struggle to turn one-time customers into anything... See more

A lot of social media these days makes me feel like I’m doing it wrong; I’m not going to the right places or wearing the right thing or doing the right workout (or any workout tbh). Sure, it’s kinda an obvious takeaway about a common feeling, but what was less obvious to me is how this week’s contributor Alex Dobrenko characterizes this experience:... See more

There’s no urgency to idleness. Why not be idle tomorrow, once you’ve finished everything you have to do today? You will never get a midnight text reminding you to do nothing. You will never get a calendar invite to do nothing.