Sometimes an experience can seem brief in the moment but long in memory, and vice versa. A classic example is the “holiday paradox”: while on vacation, time speeds by because you’re so overwhelmed by new experiences that you don’t keep track of time. But when you return from your vacation, it suddenly feels longer in retrospect, because you made ma... See more

ersatz

Despite not having much memory of your social media feed, you may have a vague sense that you at least enjoy scrolling. This, too, is likely a trick. Research suggests that people judge an experience as being more enjoyable if they believe they underestimated its duration. In other words, not only does time fly when we’re having fun, but we also be... See more

This is why studies have consistently found that people are much better at memorising information when it’s presented in narrative form.

Sometimes an experience can seem brief in the moment but long in memory, and vice versa. A classic example is the “holiday paradox”: while on vacation, time speeds by because you’re so overwhelmed by new experiences that you don’t keep track of time. But when you return from your vacation, it suddenly feels longer in retrospect, because you made ma... See more

Similarly, the push notifications of social media platforms periodically tease you with what you’re missing out on, and the only way for you to find out more is to re-enter the maze. The result of having your day punctuated by these notifications is that your attention is constantly intercutting between the real world and the virtual one, so that y... See more

One reason for our indifference is that the true scale of the theft has been hidden from us. Social media platforms have been stealing our time using a bizarre trick: they’ve been speeding up our sense of time — effectively shortening our lives — so we think we had less than we did, and don’t notice some of it was pilfered.