Francesco
@fran
Francesco
F451 – Home
f451.studio
Here’s the business case for social media platform success: Create a recommendation engine that delivers content so insanely relevant that people spend increasing amounts of time on the site. Use that engagement to collect personal information on preferences that lead to highly targeted ads.
In other words, create social media addiction ... at all... See more
In other words, create social media addiction ... at all... See more
Mark Schaefer • Who's responsible for social media addiction? Me and you. - Schaefer Marketing Solutions: We Help Businesses {grow}
björk said that trying to communicate through talking feels like trying to put the ocean through a straw
A great article on why SEO matters less than we think it does in some circumstances and why focusing on writing a well-informed and well-written article about an interesting topic is better than an “optimised” article written for the search engine’s sake
Mediated electronic interactions also create forms of what could be called acquired social autism. Any experienced high-school guidance counselor can attest that most of their students do not have the social skills necessary to, for example, speak to college-admissions personnel one on one. There is also growing empirical evidence of social-media... See more
Adam Garfinkle • The Erosion of Deep Literacy
I am a marketer, I sell tin foil to people who wear tin foil hats.
r/marketing - Reddit
Cruel optimism, social media and big tech
Why do we do this though? Most of us marketers are smart and perspicacious, how did we fall for this trap? Or are we here just because we had to carry on with the times?
No one is coming to save you.
You can sit around blaming the market. You can say it’s unfair. You can say it’s exhausting.
But at the end of the day, you either figure it out, or you get left behind.
If you’re invisible, make yourself discoverable.
If your portfolio isn’t getting traction, test and iterate.
If you’re losing at interviews, fix your... See more
You can sit around blaming the market. You can say it’s unfair. You can say it’s exhausting.
But at the end of the day, you either figure it out, or you get left behind.
If you’re invisible, make yourself discoverable.
If your portfolio isn’t getting traction, test and iterate.
If you’re losing at interviews, fix your... See more
This interview touched a nerve I didn’t think was still there so let's have a proper think about it here, shall we.
Right, the market is more competitive and hiring has changed —arguably for the worse. The anonymous designer interviewed here says designers (although it applies to everyone really) caught in this mess need not to raise their concerns but suck it up, dry their tears, and just give. Offer yet more expertise, soul and time to greedy companies and the recruiters that represent them.
Look, I know applications are a tango and it takes two to close a deal. And I appreciated the practical tips shared here to guide people in taking the most helpful steps. But an avalanche of questions came to mind soon after getting to the end of this that the well-meaningness of it all had to take a side step.
Isn’t this problem as much about hiring processes as it is about candidates? What does it say about businesses who seem increasingly detached from spotting real talent?
And where is the conversation about these expectations and the weeks upon weeks of unpaid time candidates are asked to invest into each application?
Until recently, I'd been in the job market and was swimming in it for over a year. No matter how much my interview skills improved, no matter the increasingly positive feedback on my CV, the imbalance remained pretty clear.
For some, the question of who needs to adapt seems to fall heavily on candidates rather than being shared. What I find interesting is how people who land jobs—through skill, timing and yes, maybe a bit of luck and often a lot of free time on their hands—end up presenting their experience as a formula. "I've figured it out and if you just do what I did, you'll get there too!"
But they forget they’re asking you to pick up the burning tray from the oven with your bare hands, and rarely do they question why the system is keeping all the gloves to themselves.
Anyone else wondering about this? Are we just accepting these requirements as how things are? Shouldn’t we be having a chat about whether hiring should be more regulated and how it could work better for everyone?
Let this sink in: Social media marketing is directly contributing to social media addiction and the global mental health crisis.