Francesco
@fran
Francesco
@fran
Clyde Gaskins
Great technique which I’ve heard helps you nail down copywriting keystones, like a headline. I’m pretty sure I’ve used similar approached to this without knowing it was a known “rule”. Still, it’s always handy to have it saved for future reference.
You’re paying for our creativity, for our ability to create order from chaos, to communicate your message, not for the time we need to solve your specific problem. The time it takes is our burden, not yours (so long as we meet deadlines). Is a brilliant logo worth less because we had the idea during our initial meeting? Is it worth more because we
... See more