Francesco

advertising is a kind of cancer of modern society. One obvious consequence of advertising is the worsening of climate change.

I've seen a more direct consequence of advertising on fragile members of the society. Someone close to me has been working with orphans as they reach adulthood. Most have a job (can't make long studies when you have no family... See more

People talk about consistency like it's the secret sauce to everything you've ever wanted in life.

You've all read the posts.

How you're supposed to show up every single day, publish your content at 8 a.m. sharp, and leave 50 comments. Not 49. 50!

Instead....as I started to picture the trees in the storm, the answer began to dawn on me. The trees in the storm don't try to stand up straight and tall and erect. They allow themselves to bend and to be blown with the wind. They understand the power of letting go. [...] Those trees and those branches that try too hard to stand up strong and... See more

I have a workflow I go through for every client that starts with what you want, what they want and then walk my clients through their clients' top FAQ. So if you are a tree trimmer, your clients faq might be what height ladder, can I diy it, etc. Yes, some people will subscribe only because they want diy tips, but if you carefully pepper in answers... See more

It's not a question of rearranging your to-do list so as to make space for all your "big rocks", but of accepting that there are simply too many rocks to fit in the jar. You have to take a stab at deciding what matters most, among your various creative passions/life goals/responsibilities – and then do that, while acknowledging that you'll... See more