Francesco
@fran
Francesco
When consumers don’t know the true value of the products they’re looking for, they rely on corporate iconography to guide them. But when they can figure out the absolute value of a product on their own, they ignore advertisements and brands.
Derek Thompson • Hit Makers
Practical things you can do to make your text clearer.
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
gilest.org: Clarity hacks
People don’t need new facts – they need a new story ... change their story and change their behaviour.
Rob Hopkins
Rob Hopkins
Cleaning up and do things differently
Send the client a pre-call questionnaire (Google Docs) or a short set of questions 👍If they don't respond, nudge at least once(!) and step away. Addressing these questions UPFRONT and early helps you make sure there is 100% transparency and mutual alignment between BOTH of you.Something along the lines of:“Hello! Before we schedule in a call, could... See more
Paul Venuto • feed updates
great advice I need to start implementing
The Road to Digital Unfreedom: Three Painful Truths About Social Media | Journal of Democracy
Ronald J. Deibertjournalofdemocracy.org
Damn and Embracing your ever changing job description
The one about inaction being more powerful than action is so true
Work is not something to be balanced against everything else. It’s one of the many buckets in our life, sometimes the most important one if you’re hardwired that way, and something we should figure out how best to integrate with the other areas in a healthy, supportive way.
Infinite Play • Work Life Balance is Impossible
Free Faces
freefaces.gallery