Francesco
@fran
Francesco
Late Checkout: A Ritz-Carlton Story
youtube.comCampaigns I don't want to forget
The cinematography!
how about creating case studies for different potential users of of the directory (project managers, estate agents, venue owners, festival organisers, musicians)
Story Espresso Chapter 2 | D&AD Awards 2022 Shortlist | Storytelling | D&AD
dandad.org
I don’t care if I’m popular, I’m just going to do this. I’m a lifer in this. I’m going to do this forever.
On redefining what it means to be successful
Driven by overwhelm, I unlock my phone and scroll to the apps page. Mirror, mirror, help me find the answers to my many questions, even just one.
Before I’ve noticed I’m sucked into a vortex of consumption. Carefully guided by the hand of a software designer paid five times my wage, I check my emails. Clearly the thing I needed right now. I want
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Be wary of dismissing self-delusion entirely. An intelligent person might conclude its worth their time to delude themselves a bit in order to feel the agency to accomplish something else.
On why “smart” people engage in ritualistic, irrational practices
When it comes to AI, I believe that prioritizing adaptability over resistance will serve us better in the long run. We didn’t abandon writing after the printing press, and we won’t stop thinking because of AI. Our skills will settle around overseeing and evaluating, instead of raw creation. This shift will be uncomfortable—we’ll likely lose some
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Campaigns I don't want to forget
I fucking love this brochure (poster?)