Francesco
@fran
Francesco
@fran
thesaurus with more jazz (although it looks like craigslist)
Campaigns I don't want to forget
Love love love. Earthly palette, minimalist approach, great photography and art direction
slow and steady wins the race!!
Never forget why you got into doing what you’re doing
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more
So is web design and copywriting. Maybe I can stop trying it to “come across as authentic”
say you’re writing a book, aren’t you afraid that the words you’re saying won’t be true anymore once the book is out and you’re reading it back? Is anyone else also afraid to say things out loud, especially about your own work and creative practice that won’t be true to you in a month, a year, a decade’s time?
One of my favorite sayings is a remark attributed to Gandhi, a man who, to me, exemplified the full power of integrity. “I do not concern myself with being consistent,” he was supposed to have said. “I only concern myself with being consistent with the truth as it reveals itself to me.”
no fussy email template and just a handful of sentences, great example