Francesco
@fran
Francesco
How about you remain competitive by fixing your shit? I've met a lead data scientist with access to hundreds of thousands of sensitive customer records who is allowed to keep their password in a text file on their desktop, and you're worried that customers are best served by using AI to improve security through some mechanism that you haven't even... See more
When I read this I suddenly thought, the same is felt by many businesses towards social media trends: they believe the need to jump on the TikTok bandwagon or start making more Instagram reels because they need to “remain competitive” – yet they haven’t spent a minute thinking about the product or their current shitty marketing (that you’re better off fixing than botching by adding a layer of social media banalities to it)
More grassroots – and possibly more impactful – efforts feel less trustworthy. There is a community fridge in my city that has existed since 2021 and has a basic social media presence. But it isn’t updated often, and I find myself having a “huh maybe they’re not active anymore” assumption even though a) they posted 2 months ago and b) I could... See more
Elise Granata • What We Lose When Optimizing Community
We’re lovin’ this McDonald’s! 🍔
Brand: @mcdonaldscanada
Agency: @cossette.en
#mcdonalds #mcd #imlovinit #billboard
instagram.comIf you’re feeling fearful of settling on messaging forever, remember: Focus on what you can credibly deliver on NOW.
A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more
Cydney Hayes • The elite capture of Substack
Design makes you look good.
But copy makes people trust you, believe you, and buy from you.
That’s why great brands invest in words before visuals.
Because if the message isn’t right, nothing else matters.
But copy makes people trust you, believe you, and buy from you.
That’s why great brands invest in words before visuals.
Because if the message isn’t right, nothing else matters.
Describing Words IO
describingwords.ioFind the right adjective for any word.
Create a Service Offering you’ll fall in love with
geoffmcdonald.com
Let this sink in: Social media marketing is directly contributing to social media addiction and the global mental health crisis.