Francesco
@fran
Francesco
@fran
When consumers don’t know the true value of the products they’re looking for, they rely on corporate iconography to guide them. But when they can figure out the absolute value of a product on their own, they ignore advertisements and brands.
The opposite of a map would be a list, which sounds to me like what everyone does, or where everyone lands first when it comes to describing their freelance or business offering.
Do lists work? To some extent they do.
I've used lists (whether nested or filtered—they're all lists to me) to illustrate my services and fees. I've also used lists to,
... See moreNot marketing but art: a brilliant music video
Find the right adjective for any word.
One copywriter’s process for creating B2B ads that get noticed
Best thing I found on the internet this year
no fussy email template and just a handful of sentences, great example