Francesco
@fran
Francesco
Within such virtual spaces, “community” is a shorthand for interaction — not necessarily belonging. From a business standpoint, community is a means to harness customer loyalty. From fitness companies like Peloton to beauty and fashion brands like Glossier and Victoria’s Secret PINK, brand communities have become essential marketing mechanisms,... See more
Vox • Brands want to be more than your friend. They want community.
Everyone wants community but no one wants to build it
on how brands leverage the concept of community for profit and brand development
Around 2014, a team of Stanford scientists hired by Google to research green energy technologies came to a startling conclusion. “Even if every renewable energy technology advanced as quickly as imagined and they were all applied globally,” they wrote, “atmospheric CO2 levels wouldn’t just remain above 350 ppm; they would continue to rise... See more
How to Stop Worrying and Love the Bulldozer
Max Wilbert, How to Stop Worrying and Love the Bulldozer
Any damn fool can make it complex. It takes a genius to make it simple
Ray Dalio • Principles: Life and Work
Empty vessels make the most noise. Democracy promises every voice will be included and heard; yet we know this is not always the case. I have a strong personality and a dominant voice, it was easy for somebody like me to suppress or overturn another softer voice.
Trade School 2009–2019 Compilation
while my voice isn’t traditionally “loud”, my inner self wants to be dominant - this is a lesson for me to learn to hear everyone more
it strikes me as a little bit hypocritical to create social media campaigns that engage people and keep them using the very platforms you believe are unhelpful or unhealthy.
Is Digital detox for social media managers is the impossible dream?
Cruel optimism, social media and big tech
Exactly what I went through when I said enough social media marketing work. No thank you.
Another misconception about strength is it’s permanence. Life, in itself, isn’t constant. Moreover, the circumstances that call for strength are transient too. A person who has been emotionally strong in one situation could be extremely fragile in another situation. Isn’t it unfair on our part to make the assumption that strength is a state of mind... See more
Tahira Tahir • Strength is overrated
Another capture from this blog post, but there’s just a lot here I relate to and I’d love to unpack.
Strength is overrated. Emotional strength is often a… | by Tahira Tahir | Medium
In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that came first built things, and were proud. "Look at the things we built, like advertising platforms and product analytics, and look at what we can measure"! And these people, rich from their forays into... See more
Do marketers make the internet a worse place? Specifically digital and social media marketers
Cruel optimism, social media and big tech
In the beginning there was the internet.
Instead of spending the majority of our time on self-promotion, perhaps more of us could be focusing on finding ways to form solidarity among artists or among disciplines, especially in fields where there is no single industry-wide union that protects individual creators.
Rebecca Jennings for Vox Media