Francesco

* Maybe we don't have to be exploitative or reductive in how we represent different kinds of people, just because it's the easiest way to the outcome* Maybe we can act on our principles and try to push our employers and customers to be better, even when there's a powerful man telling us otherwise* Maybe we can now start by identifying our target... See more

Good branding signals other things related to class and positionality – if an experience looks good, it’s because it was crafted at some point by a designer and a creative director who had the time, skills, and zeitgeist awareness to know what looks good (one of the founders of the swim club mentioned above is a graphic designer by trade, as an... See more

And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth

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Our minds work on re-visiting our marketing strategies on how we can leverage all that noise and negativity to “influence” or to “engage” or to “sell”. We are a bunch of master manipulators at work even if the world is on fire!