Francesco
@fran
Francesco
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an... See more
Rory Sutherland • Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
slow and steady wins the race!!
Totally explain why I’ve always felt a sense of curiosity and excitement towards marketing material I got mailed to me over the last 10 years
“I kept my idea a secret from anyone who could not directly help to move it forward. That was my gut instinct at the time, but it’s now one of the best pieces of advice I have to give. Ideas are the most vulnerable at the moment you have them; that’s also the time people are most inclined to run around seeking validation from everyone they know.
... See moreSeeing how an idea lands with friends you trust is not so bad after all
Ah!
I think most leave without answers. For me, that’s okay. Not all who wander are lost. Sometimes, all you need is to know that you are not the only one searching for a different way of being.
This made me rethink how not having an answer or, rather, attending an event and going home with more questions than answers isn’t necessarily as bad as I thought
Late Checkout: A Ritz-Carlton Story
youtube.comCampaigns I don't want to forget
The cinematography!
I am a marketer, I sell tin foil to people who wear tin foil hats.
r/marketing - Reddit
Cruel optimism, social media and big tech
Why do we do this though? Most of us marketers are smart and perspicacious, how did we fall for this trap? Or are we here just because we had to carry on with the times?
Practically every person who graduates from art school will be forced to professionally reinvent themselves as something other than an artist. Because of this, the process of quitting art has been enshrined in the art world as its own respectable genre. This allows professional failure to be normalized so that nothing has to change in an art world... See more
Unfortunately stating the obvious, but finally
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one