Francesco
@fran
Francesco
What appears at first to be a crisis of attention may be a narrowing of the way we interpret its value: an emergency about where—and with what goal—we look.
I am a marketer, I sell tin foil to people who wear tin foil hats.
r/marketing - Reddit
Cruel optimism, social media and big tech
Why do we do this though? Most of us marketers are smart and perspicacious, how did we fall for this trap? Or are we here just because we had to carry on with the times?
Good branding signals other things related to class and positionality – if an experience looks good, it’s because it was crafted at some point by a designer and a creative director who had the time, skills, and zeitgeist awareness to know what looks good (one of the founders of the swim club mentioned above is a graphic designer by trade, as an... See more
Elise Granata • What We Lose When Optimizing Community
Purpose Talent
purposetalent.xyz
the illustrations on this! and how they make a lot with little copy is something to learn from
People talk about consistency like it's the secret sauce to everything you've ever wanted in life.
You've all read the posts.
How you're supposed to show up every single day, publish your content at 8 a.m. sharp, and leave 50 comments. Not 49. 50!
You've all read the posts.
How you're supposed to show up every single day, publish your content at 8 a.m. sharp, and leave 50 comments. Not 49. 50!
used to work with a client who followed many of these coaches. Her feed was FULL of fantasy marketing and after a while, whether you like it not, that gets to a person.
Not least because of the echo chamber effect of social media. Once you follow one of these grifters individuals, your Explore page is full of them.
And when I say it gets to a person,... See more
Not least because of the echo chamber effect of social media. Once you follow one of these grifters individuals, your Explore page is full of them.
And when I say it gets to a person,... See more
Some pretty uncomfortable but real and needed words about our obsession with instagram gurus. https://open.substack.com/pub/bellafoxwell/p/instagram-coaches?r=123caf&utm_campaign=post&utm_medium=web
Bella Foxwell
More grassroots – and possibly more impactful – efforts feel less trustworthy. There is a community fridge in my city that has existed since 2021 and has a basic social media presence. But it isn’t updated often, and I find myself having a “huh maybe they’re not active anymore” assumption even though a) they posted 2 months ago and b) I could... See more
Elise Granata • What We Lose When Optimizing Community
How about you remain competitive by fixing your shit? I've met a lead data scientist with access to hundreds of thousands of sensitive customer records who is allowed to keep their password in a text file on their desktop, and you're worried that customers are best served by using AI to improve security through some mechanism that you haven't even... See more
When I read this I suddenly thought, the same is felt by many businesses towards social media trends: they believe the need to jump on the TikTok bandwagon or start making more Instagram reels because they need to “remain competitive” – yet they haven’t spent a minute thinking about the product or their current shitty marketing (that you’re better off fixing than botching by adding a layer of social media banalities to it)
Consistency is overrated
open.substack.com