My reason is existential. By writing the things that pop into my head down into my notebook, I teach my brain that those ideas - my ideas - are worthy of being written down at all.
Each note becomes another brick of the house I’m building, a monument to a simple yet elusive truth: that what I notice is worth noticing.
How do I learn to sell myself less? How do I trust that the message I’ve already put out there is going to do the job? Where do I draw the line? How much work is enough to carry forward the momentum while I am NOT selling?
Empty vessels make the most noise. Democracy promises every voice will be included and heard; yet we know this is not always the case. I have a strong personality and a dominant voice, it was easy for somebody like me to suppress or overturn another softer voice.
I have a workflow I go through for every client that starts with what you want, what they want and then walk my clients through their clients' top FAQ. So if you are a tree trimmer, your clients faq might be what height ladder, can I diy it, etc. Yes, some people will subscribe only because they want diy tips, but if you carefully pepper in answers... See more